Product engineering
Business apps designed, built and shipped to the App Store, Google Play and the web.
- Mobile and web apps
- Subscriptions and back office
- Multilingual from day one
We build the software and stores we run ourselves. Then we build yours.
Master Dev Advertising is a product studio for commerce and operations. Apps, online stores, automation and customer acquisition, built by people who use them every day to run their own companies.
AppsiOS, Android and web, from one codebase
CommerceStores that sell in 14 languages
Automation and AIIn-house tools that replace paid apps
AcquisitionSearch, Shopping and SEO across Europe
In production today
Nothing here is a concept or a mockup. Each of these runs every day, with real customers and real orders going through it.
StaffizoOur own product
The HR app for teams of 2 to 100 people. Schedules, leave requests, time clock, notices with read receipts and work messaging that stays silent outside working hours.
staffizo.app
7 languages
7 languages
Multilingual commerce platformEuropean specialty retailer
A store of about 5,900 products, built and operated end to end: catalogue, international pricing and shipping rules, B2B programme, loyalty and the internal tools the team works with.
14 languages
20+ countries
20+ countries
AI translation engineInternal tool
Replaced a paid translation app. It translates and reviews products, collections, recipes, page titles and URLs, and repairs its own output when a check fails.
A whole catalogue,
14 languages
14 languages
Product feed generatorInternal tool
Builds the Google Merchant Center feeds for every country a store sells to, in the right language and currency, and raises an alert when an update fails. It replaced a monthly subscription.
One feed per country,
updated daily
updated daily
Yacht charter bookingPrivate charters, Arabian Gulf
A storefront for a fleet of eight yachts with slot-based availability, so a boat cannot be booked twice, and a booking tool for the crew on the dock.
8 yachts,
2 to 30 guests
2 to 30 guests
What we take on
One team from the first screen to the first customer. You do not brief a developer, then a designer, then a media buyer.
Commerce
Online stores built to sell across borders, and rebuilt when they have stopped growing.
- Shopify builds and redesigns
- International expansion
- B2B and booking flows
Automation and AI
Internal tools that remove repetitive work and the stack of subscriptions that comes with it.
- Translation and content engines
- Feeds, stock and supplier workflows
- Assistants connected to your data
Acquisition
Traffic that is measured against sales. If a campaign does not pay for itself, we cut it.
- Google Ads and Shopping
- Technical and multilingual SEO
- Conversion and funnel work
How we decide
Three rules we apply to our own companies before we apply them to yours.
We operate what we build
Our tools have to survive a Monday morning with real orders, real staff and real customers. That changes what gets built.
Assets over subscriptions
When a paid app can be replaced by something you own, that does the job better and costs less to run, we replace it.
Revenue is the measure
A project is finished when it earns or saves money. Launch day is the start of the work.